While working with a pro cycling team, sport scientist Dr. Allen Lim saw it firsthand: athletes getting sick from drinks that were too sweet, too artificial, and too hard on the gut. So he started from scratch—mixing up something better with real ingredients and simple science.
That mix solved a problem. But it also sparked a belief:
That what we put into our bodies matters.
That fueling can feel good.
That performance doesn’t come at the cost of comfort.
That we could help people be better.
We started with Olympians. Today, we support anyone who sweats on purpose.
What Makes Skratch Labs different?
We create products that solve problems which means every ingredient has a purpose. That purpose is to help people perform better. We focus on real ingredients and promote an equally healthy lifestyle. Our products are made from real food ingredients to help you bust your butt not your gut.
The creation and evolution of our products has always stemmed from evidence based problem solving – on what we, to the best of our knowledge, understand as real. This emphasis on real is core to our identity. In it there is an earnest attempt to always learn, to solve problems, and to communicate with both intellectual humility and humor. Intellectual humility being the ability to change one’s mind when presented with new and compelling evidence. Humor being able to cut to the truth in a way that is delightful rather than intimidating or threatening.
