OUR STORY
We didn’t set out to revolutionize the world of sports nutrition, but that’s exactly what happened when our founder created the first energy gel back in 1993. Dr. Bill Vaughan was simply trying to help his ultra-running daughter compete in increasingly longer trail races, solving the challenge of how to eat key nutrients while running without the usual stomach issues. Finding solutions for athletes of all kinds is in our DNA, and it’s been our north star ever since.
SPORTS NUTRITION FOR EVERY ACTIVITY
Our products are designed to fuel athletes of all levels and disciplines, catering to a wide range of active lifestyles. Whether you’re training for a half marathon, going on a bike ride, hitting the trails for a hike, or pushing your limits in the gym, we offer nutrition solutions to support your performance and enhance your endurance. Our performance supplements are carefully formulated to sustain energy levels, provide hydration, and promote recovery during demanding physical activities. Whether you’re seeking quick energy boosts during a workout or long-lasting fuel for endurance endeavors, we are your trusted companion for achieving your athletic goals and enjoying every moment of your journey.
